Vegan faux fur company to donate Valentine's Day proceeds to PETA

APPARIS


The most romantic day of the year is fast approaching and companies everywhere are frantically trying to peddle heart-shaped goods, elaborate bouquets and rich-to-the-point-of-sickly boxes of chocolates to capitalise on a celebration of love. Not all companies though. APPARIS are using Valentine's Day as an excuse to spread the animal rights love by donating 100% of the proceeds from their website on 14 February directly to PETA. PETA Executive Vice President Tracy Reiman said: "This Valentine's Day, APPARIS is showing a little extra love to animals by generously supporting PETA's work. While some cold-hearted designers are still killing rabbits and coyotes, APPARIS' beautiful faux-fur coats are pushing the vegan fashion revolution forward." APPARIS For the collaborative campaign, APPARIS is featuring some fresh faces in the fashion industry: rescue dogs. Of the campaign, APPARIS co-founders Amélie Brick and Lauren Nouchi said: "Combining these two things to celebrate the day of love was a no-brainer. We selected the Manon style in Rouge (the colour of love) as it's the perfect cruelty-free coat to make a bold V-Day statement. We're obsessed with all furry animals – especially dogs. Their personalities are bold and vibrant, and their coats are warm and cuddly, exactly like our beyond-faux furs." APPARIS This collaboration between APPARIS and PETA is a natural fit, as they share a combined passion for the ethical treatment for the ethical treatment of animals. APPARIS is helping pave the way for positive change in the fashion industry. The brand was co-founded by Amélie Brick and Lauren Nouchi after witnessing the unethical treatment of animals in their respective careers in luxury fashion. They've committed themselves to making a bold statement: vegan fashion at an accessible price point can happen without compromising style and quality.

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